The book, The Tipping Point, by Macolm Gladwell reports on how small ideas grow among the right combination of people grow to marketing miracles or tragic epidemics of harmful behavior. He describes how some creative thinkers designed children’s educational shows to stick in the children’s head until they actually did offer an educational benefit.

Can we use the principles of The Tipping Point to improve maternity care in a significant way? In a national or world wide way?

Or will we be limited to transient local successes that fold up after the person fueling the program retires?

What can make positive maternity care behaviors “sticky?”

Read more about The Tipping Point at Malcolm Gladwell’s website.

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